Cases in Consumer Behavior
- Houghton Mifflin Company
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Know about the book -
Cases in Consumer Behavior is written by Houghton Mifflin Company and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 0618441557 (ISBN 10) and 9780618441556 (ISBN 13).
This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, Consumer Behavior, 3/e, and Assael, Consumer Behavior: A Strategic Approach.
