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Hubert GATIGNON

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Statistical Analysis of Management Data

Statistical Analysis of Management Data

Hubert Gatignon

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New Product and Services Development

New Product and Services Development

Hubert Gatignon

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Markstrat Online Student Handbook

Markstrat Online Student Handbook

Jean-Claude Larréché, Hubert Gatignon and Rémi Triolet

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Handbook of New Institutional Economics

Handbook of New Institutional Economics

Claude Ménard and Mary M. Shirley

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New-Product Diffusion Models

New-Product Diffusion Models

Vijay Mahajan, Eitan Muller and Yoram Wind

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Total Global Strategy

Total Global Strategy

George S. Yip

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