New Product and Services Development

Know about the book -

New Product and Services Development is written by Hubert Gatignon and published by SAGE Publications Limited. It's available with International Standard Book Number or ISBN identification 0857020536 (ISBN 10) and 9780857020536 (ISBN 13).

Edited by one of the world's leading authorities in the area, New Product and Services Development, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing. Volume 1: Innovating New Products and Services: The Dimensions of Innovations Volume 2: Orienting the Firm for Promoting Innovations: The Dimensions of Innovations Volume 3: Organizing to Innovate: Adapting the Firm to Innovate Volume 4: Launching New Products and Services: Marketing Innovations Effectively