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Gerard J Tellis

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Unrelenting Innovation

Unrelenting Innovation

Gerard J. Tellis

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Effective Advertising

Effective Advertising

Gerard J. Tellis

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Handbook on Business to Business Marketing

Handbook on Business to Business Marketing

Gary L. Lilien and Rajdeep Grewal

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Handbook of Marketing Strategy

Handbook of Marketing Strategy

Venkatesh Shankar, Gregory S. Carpenter and James Farley/Booz Allen Hamilton

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The Global Rule of Three

The Global Rule of Three

Jagdish Sheth, Can Uslay and Raj Sisodia

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Handbook of Research on New Product Development

Handbook of Research on New Product Development

Peter N. Golder and Debanjan Mitra

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The SAGE Handbook of Advertising

The SAGE Handbook of Advertising

Gerard J Tellis and Tim Ambler

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Innovation Equity

Innovation Equity

Elie Ofek, Eitan Muller and Barak Libai

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Marketing Management

Marketing Management

Philip Kotler, Margaret H. Cunningham and Ronald E. Turner

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Taking Sides: Clashing Views in Management

Taking Sides: Clashing Views in Management

Marc D. Street and Vera L. Street

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