Handbook of Research on New Product Development
- Peter N. Golder
- Debanjan Mitra
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Know about the book -
Handbook of Research on New Product Development is written by Peter N. Golder and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1784718157 (ISBN 10) and 9781784718152 (ISBN 13).
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
