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Fred K. Beard

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Comparative Advertising

Comparative Advertising

Fred Beard

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Humor in the Advertising Business

Humor in the Advertising Business

Fred K. Beard

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The Dominant Influence of Marketing in the 21st Century

The Dominant Influence of Marketing in the 21st Century

P. Kitchen

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The Routledge Companion to Marketing History

The Routledge Companion to Marketing History

D.G. Brian Jones and Mark Tadajewski

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Consumer Behaviour

Consumer Behaviour

Leon Schiffman, Aron O'Cass, Angela Paladino and Jamie Carlson

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Ebook: Advertising and Promotion

Ebook: Advertising and Promotion

Belch

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