Humor in the Advertising Business
- Fred K. Beard
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Know about the book -
Humor in the Advertising Business is written by Fred K. Beard and published by Bloomsbury Publishing PLC. It's available with International Standard Book Number or ISBN identification 0742554260 (ISBN 10) and 9780742554269 (ISBN 13).
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
