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Frank Kardes

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The Psychology of Advertising

The Psychology of Advertising

Bob M. Fennis and Wolfgang Stroebe

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Review of Marketing Research

Review of Marketing Research

Naresh K. Malhotra

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Review of Marketing Research

Review of Marketing Research

Naresh Malhotra

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Current Research on Language Learning and Teaching

Current Research on Language Learning and Teaching

Azamat Akbarov

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Experimental Business Research

Experimental Business Research

Rami Zwick and Amnon Rapoport

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing

Bodo B. Schlegelmilch and Russell S. Winer

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Consumer Behaviour: Asia-Pacific Edition

Consumer Behaviour: Asia-Pacific Edition

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan and Gavin Northey

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Consumer Behavior

Consumer Behavior

Frank Kardes, Thomas Cline and Maria Cronley

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