Review of Marketing Research
- Naresh K. Malhotra
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Know about the book -
Review of Marketing Research is written by Naresh K. Malhotra and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 0857247271 (ISBN 10) and 9780857247278 (ISBN 13).
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
