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Don E. Schultz

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Integrated Marketing Communications

Integrated Marketing Communications

Don E. Schultz, Stanley I. Tannenbaum and Robert F. Lauterborn

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Communicating Globally

Communicating Globally

Don E Schultz and Philip J. Kitchen

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IMC, The Next Generation

IMC, The Next Generation

Don E. Schultz and Heidi Schultz

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Communicating Globally: An Integrated Marketing Approach

Communicating Globally: An Integrated Marketing Approach

Philip J. Kitchen Don E Schultz

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Brand Babble

Brand Babble

Don E. Schultz and Heidi F. Schultz

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Reliability Rules

Reliability Rules

Don E. Schultz

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The Evolution of Integrated Marketing Communications

The Evolution of Integrated Marketing Communications

Don Schultz, Charles Patti and Philip Kitchen

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Sales Promotion Essentials

Sales Promotion Essentials

Don E. Schultz, William A. Robinson and Lisa Petrison

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Kellogg on Integrated Marketing

Kellogg on Integrated Marketing

Dawn Iacobucci and Bobby J. Calder

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A Reader in Marketing Communications

A Reader in Marketing Communications

Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle and Don E. Schultz

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