Brand Babble
- Don E. Schultz
- Heidi F. Schultz
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Know about the book -
Brand Babble is written by Don E. Schultz and published by South-Western Pub. It's available with International Standard Book Number or ISBN identification 0538727144 (ISBN 10) and 9780538727143 (ISBN 13).
Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "right the ship" by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management.
