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David W. Cravens

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Strategic Marketing

Strategic Marketing

David Cravens and Nigel Piercy

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Strategic Marketing

Strategic Marketing

David W. Cravens and Nigel F. Piercy

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Strategic Marketing Management Cases

Strategic Marketing Management Cases

David W. Cravens, Charles W. Lamb and Victoria L. Crittenden

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Strategic Customer Management

Strategic Customer Management

Nigel F Piercy and Nikala Lane

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Sales Management Control Strategies in Banking

Sales Management Control Strategies in Banking

Florian Mueller

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Market-Led Strategic Change

Market-Led Strategic Change

Nigel F. Piercy

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Marketing Management

Marketing Management

F. Lao

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