Sales Management Control Strategies in Banking

Know about the book -

Sales Management Control Strategies in Banking is written by Florian Mueller and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3834962090 (ISBN 10) and 9783834962096 (ISBN 13).

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.