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Cristina Ziliani

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Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad and Els Gijsbrecht

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Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics

Patricia Rossi

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National Brands and Private Labels in Retailing

National Brands and Private Labels in Retailing

Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat and Juan Antonio Mondéjar-Jiménez

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Loyalty Management

Loyalty Management

Cristina Ziliani and Marco Ieva

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Exploring Omnichannel Retailing

Exploring Omnichannel Retailing

Wojciech Piotrowicz and Richard Cuthbertson

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European Retail Research

European Retail Research

Hanna Schramm-Klein

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Finding New Ways to Engage and Satisfy Global Customers

Finding New Ways to Engage and Satisfy Global Customers

Patricia Rossi and Nina Krey

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Marketing Channel Trends

Marketing Channel Trends

Edoardo Fornari and Sebastiano Grandi

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Loyalty Management

Loyalty Management

Cristina Ziliani and Marco Ieva

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