Exploring Omnichannel Retailing

Know about the book -

Exploring Omnichannel Retailing is written by Wojciech Piotrowicz and published by Springer. It's available with International Standard Book Number or ISBN identification 3319982737 (ISBN 10) and 9783319982731 (ISBN 13).

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.