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Clarke Caywood

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Clarke L. Caywood

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Integrated Communication

Integrated Communication

Esther Thorson and Jeri Moore

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Advertising Management

Advertising Management

Batra

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Betsy Ann Plank

Betsy Ann Plank

Karla K. Gower

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Television and Political Advertising

Television and Political Advertising

Frank Biocca

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Routledge Handbook of Political Management

Routledge Handbook of Political Management

Dennis W. Johnson

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IMC, The Next Generation

IMC, The Next Generation

Don E. Schultz and Heidi Schultz

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