Integrated Communication

Know about the book -

Integrated Communication is written by Esther Thorson and published by Psychology Press. It's available with International Standard Book Number or ISBN identification 113478029X (ISBN 10) and 9781134780297 (ISBN 13).

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.