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Brian D. Till

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Consumer Behavior

Consumer Behavior

Syed Akhter, David Loudon and Albert Della Bitta

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Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Brian D. Till and Donna D. Heckler

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Advertising Theory

Advertising Theory

Shelly Rodgers and Esther Thorson

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Integrated Marketing Communications with Online Study Tools 12 Months

Integrated Marketing Communications with Online Study Tools 12 Months

Bill Chitty, William Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp and J. Craig Andrews

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