Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
- Brian D. Till
- Donna D. Heckler
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Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love is written by Brian D. Till and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0132143240 (ISBN 10) and 9780132143240 (ISBN 13).
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....
