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Atul Parvatiyar

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CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND CASES

CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND CASES

RAI , ALOK KUMAR

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Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Naresh K Malhotra and James Agarwal

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Customer Relationship Management in Electronic Markets

Customer Relationship Management in Electronic Markets

Gopalkrishnan R Iyer and David Bejou

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Managing Customer Experience and Relationships

Managing Customer Experience and Relationships

Don Peppers and Martha Rogers

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Marketing Principles with Student Resource Access 12 Months

Marketing Principles with Student Resource Access 12 Months

William M. Pride, O. C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen and Riza Casidy

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Marketing Theory and Applications

Marketing Theory and Applications

Kenneth R. Evans and Lisa K. Scheer

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Marketing Management

Marketing Management

Philip Kotler, Margaret H. Cunningham and Ronald E. Turner

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