Marketing Principles with Student Resource Access 12 Months

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Marketing Principles with Student Resource Access 12 Months is written by William M. Pride and published by Cengage AU. It's available with International Standard Book Number or ISBN identification 017038618X (ISBN 10) and 9780170386180 (ISBN 13).

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.