Korean Masculinities and Transcultural Consumption

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Korean Masculinities and Transcultural Consumption is written by Sun Jung and published by Hong Kong University Press. It's available with International Standard Book Number or ISBN identification 9888028669 (ISBN 10) and 9789888028665 (ISBN 13).

This book investigates transcultural consumption of three iconic figures ù the middle-aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the thriller film Oldboy, and the Singaporean fandom of the pop-star Rain. Through these three specific but hybrid context, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. In the concluding chapter, the author also discusses recently emerging versatile masculinity within the transcultural pop production paradigm represented by K-pop idol boy bands.