Marketing and Smart Technologies
- José Luís Reis
- Marisa Del Rio Araujo
- Luís Paulo Reis
- José Paulo Marques dos Santos
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Know about the book -
Marketing and Smart Technologies is written by José Luís Reis and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 9819903335 (ISBN 10) and 9789819903337 (ISBN 13).
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
