Branding Bangladesh

Know about the book -

Branding Bangladesh is written by Imtiaz A. Hussain and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 9811971951 (ISBN 10) and 9789811971952 (ISBN 13).

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.