Pandemic, New Normal and Implications on Business

Know about the book -

Pandemic, New Normal and Implications on Business is written by Arti Chandani and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 9811948925 (ISBN 10) and 9789811948923 (ISBN 13).

This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India.