Marketing and Smart Technologies

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Marketing and Smart Technologies is written by José Luís Reis and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 9811692726 (ISBN 10) and 9789811692727 (ISBN 13).

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.