Chinese Innovation And Branding Leaps
- Serdar S Durmusoglu
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Know about the book -
Chinese Innovation And Branding Leaps is written by Serdar S Durmusoglu and published by World Scientific. It's available with International Standard Book Number or ISBN identification 9811249644 (ISBN 10) and 9789811249648 (ISBN 13).
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
