Contemporary Case Studies on Fashion Production, Marketing and Operations

Know about the book -

Contemporary Case Studies on Fashion Production, Marketing and Operations is written by Pui-Sze Chow and published by Springer. It's available with International Standard Book Number or ISBN identification 9811070075 (ISBN 10) and 9789811070075 (ISBN 13).

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.