Green Fashion Retail

Know about the book -

Green Fashion Retail is written by Jochen Strähle and published by Springer. It's available with International Standard Book Number or ISBN identification 9811024405 (ISBN 10) and 9789811024405 (ISBN 13).

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.