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The Initial Stages of Consumer Trust Building in E-commerce is written by Kyösti Pennanen and published by University of Vaasa. It's available with International Standard Book Number or ISBN identification 9524762579 (ISBN 10) and 9789524762571 (ISBN 13).
Tiivistelmä: Kuluttajan ensivaiheen luottamuksen muodostumisprosessi verkkokaupankäynnissä.