The Platformisation of Consumer Culture
- Alessandro Caliandro
- Alessandro Gandini
- Lucia Bainotti
- Guido. Anselmi
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Know about the book -
The Platformisation of Consumer Culture is written by Alessandro Caliandro and published by . It's available with International Standard Book Number or ISBN identification 9463729569 (ISBN 10) and 9789463729567 (ISBN 13).
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
