Trends on consumer buying behaviour

Know about the book -

Trends on consumer buying behaviour is written by Prem Kumar and published by Anjuman Prakashan. It's available with International Standard Book Number or ISBN identification 9391531687 (ISBN 10) and 9789391531683 (ISBN 13).

The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.