Rural Marketing

Know about the book -

Rural Marketing is written by Sawalia Bihari Verma and published by Scientific Publishers. It's available with International Standard Book Number or ISBN identification 9386237504 (ISBN 10) and 9789386237507 (ISBN 13).

The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.