Consumer Behaviour(English, Paperback, Sarma Sarmistha)
- Sarma Sarmistha
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Know about the book -
Consumer Behaviour(English, Paperback, Sarma Sarmistha) is written by Sarma Sarmistha and published by TechSar Pvt. Ltd. It's available with International Standard Book Number or ISBN identification 9384588059 (ISBN 10) and 9789384588052 (ISBN 13).
Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour. The book provides various marketing insights from the contemporary business world. It includes keywords, cases and the exercises at the end of each chapter.
