Social Sector Communication in India(English, Hardcover, Jethwaney Jaishri)

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Social Sector Communication in India(English, Hardcover, Jethwaney Jaishri) is written by Jethwaney Jaishri and published by SAGE Publications India Pvt Ltd. It's available with International Standard Book Number or ISBN identification 9351508145 (ISBN 10) and 9789351508144 (ISBN 13).

A -first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate-NGO interface vis-a-vis CSR projects.