Marketing Research, An Applied Orientation, 7e

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Marketing Research, An Applied Orientation, 7e is written by Malhotra Naresh K. and published by . It's available with International Standard Book Number or ISBN identification 933255952X (ISBN 10) and 9789332559523 (ISBN 13).

* The Research in Action feature links the concepts discussed in the chapter to actual industry practice* The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future* Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods* Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories* Modern statistical software programs explain multivariate statistical techniques using a step-by-s.