Consumer Behavior, 11/e
- Schiffman Leon G.
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Know about the book -
Consumer Behavior, 11/e is written by Schiffman Leon G. and published by . It's available with International Standard Book Number or ISBN identification 9332544786 (ISBN 10) and 9789332544789 (ISBN 13).
The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made towards the inevitable synthesis of media, entertainment content, and marketing. In this edition, we have introduced new topics like behavioral targeting, customizing products and promotional messages, predictive analytics, reaching & ldquoeyeballs"" instead of demographic groups, tracking online navigation and analyzing websites' visits, gauging word-of-mouth and opinion leadership online, consumer-generated advertising, and new media platforms, such as mobile and apps advertising. A qualita.
