Marketing Crafts and Visual Arts

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Marketing Crafts and Visual Arts is written by World Intellectual Property Organization and published by WIPO. It's available with International Standard Book Number or ISBN identification 9291372730 (ISBN 10) and 9789291372737 (ISBN 13).

A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.