Marketing Crafts and Visual Arts

Know about the book -

Marketing Crafts and Visual Arts is written by International Trade Centre UNCTAD/WTO. and published by WIPO. It's available with International Standard Book Number or ISBN identification 9291372641 (ISBN 10) and 9789291372645 (ISBN 13).

This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.