Information and communication management strategy development

Know about the book -

Information and communication management strategy development is written by Gumbs, B. and published by CTA. It's available with International Standard Book Number or ISBN identification 9290815086 (ISBN 10) and 9789290815082 (ISBN 13).

Organisations need to use their information and knowledge resources in an efficient and effective manner. Hence the goal of this manual – which is to help build the ICM strategy development skills of agriculture and rural development organisations in ACP countries. Based on a review of work already done in the area, CTA has developed two publications – this User’s manual and a Facilitator’s guide (see CTA no. 1726). Presented in modules with a CD of slides and other resources, the manuals stress the importance of teamwork, consultation and getting the buy-in of all stakeholders.