Active Pursuit of Pregnancy

Know about the book -

Active Pursuit of Pregnancy is written by Isabel Fassbender and published by BRILL. It's available with International Standard Book Number or ISBN identification 9004499555 (ISBN 10) and 9789004499553 (ISBN 13).

What is ninkatsu? Who promotes and governs this “active pursuit of pregnancy?” Trying to answer these questions, this unprecedented publication exhibits how mass media, policymakers, and biomedical science-corporate capitalism govern the individual’s reproductive choices in contemporary Japan through gendered discourses of self-improvement, life planning, and biomedical technology. Analyzing a broad range of media, popular science, and government material, it links historical and social processes with an original theoretical framework on self-governance, neoliberalism, and postfeminism. While deeply engaging with Japanese sources, this rich scholarship takes the study of reproductive politics beyond Japan. This book is not only of interest for Japanese studies scholars but more broadly also those curious about neoliberal government strategies, gender, and biomedical capitalism.