Multiple Globalizations: Linguistic Landscapes in World-Cities

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Multiple Globalizations: Linguistic Landscapes in World-Cities is written by Eliezer Ben-Rafael and published by BRILL. It's available with International Standard Book Number or ISBN identification 9004385134 (ISBN 10) and 9789004385139 (ISBN 13).

This work studies aspects of the symbolic construction of public spaces by means of linguistic resources (i.e. linguistic landscapes or LLs) in a number of world-cities. The sociology of language leads us to this field and to study the intermingling impacts of globalization, the national principle and multiculturalism – each one conveying its own distinct linguistic markers: international codes, national languages and ethnic vernaculars. Eliezer and Miriam Ben-Rafael study the configurations of these influences, which they conceptualize as multiple globalization, in the LLs of downtowns, residential quarters, and marginal neighborhoods of a number of world-cities. They ask how far worldwide codes of communication gain preeminence, national languages are marginalized and ethnic vernaculars impactful. They conclude by suggesting a paradigm of multiple globalizations.