Cultural Tourism and Tourism Cultures
- Can-Seng Ooi
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Know about the book -
Cultural Tourism and Tourism Cultures is written by Can-Seng Ooi and published by Copenhagen Business School Press DK. It's available with International Standard Book Number or ISBN identification 8763000911 (ISBN 10) and 9788763000918 (ISBN 13).
"This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "
