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Proceedings of the 3rd International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2008) Mass Customization and Open Innovation in Central Europe, June 3-6, 2008, Palić-Novi Sad is written by International Conference on Mass Customization and Personalization in Central Europe and published by . It's available with International Standard Book Number or ISBN identification 8678921145 (ISBN 10) and 9788678921148 (ISBN 13).