Cultural Aspects of International Business

Know about the book -

Cultural Aspects of International Business is written by Przemysław Skulski and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. It's available with International Standard Book Number or ISBN identification 8376958070 (ISBN 10) and 9788376958071 (ISBN 13).

The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.