Principles of Marketing
- Dr. C.B. Gupta
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Know about the book -
Principles of Marketing is written by Dr. C.B. Gupta and published by Sultan Chand & Sons. It's available with International Standard Book Number or ISBN identification 8198225986 (ISBN 10) and 9788198225986 (ISBN 13).
The book Principles of Marketing has been meticulously crafted to provide students with a comprehensive understanding of fundamental marketing concepts, principles, tools, and techniques. With the aim of equipping learners with the knowledge needed to navigate the evolving landscape of marketing, this book delves into foundational ideas, contemporary developments, and practical applications of marketing strategies.
