Digital and Social Media Marketing

Know about the book -

Digital and Social Media Marketing is written by Rabinarayan Patnaik and published by Sultan Chand & Sons. It's available with International Standard Book Number or ISBN identification 8198225900 (ISBN 10) and 9788198225900 (ISBN 13).

This book has been specially designed and written in alignment with the New Education Policy (NEP) 2020 syllabus for B.Com., M.Com., and MBA programs across various universities in India. As a rapidly growing and popular subject, this book aims to provide students with a comprehensive understanding of the field, tailored to meet the latest academic requirements. Salient Features Comprehensive Coverage of the Prescribed Syllabus: The book thoroughly addresses all topics included in the NEP 2020 syllabus, ensuring that students are well-prepared for their courses. Real-World Examples: The book includes numerous examples drawn from different sectors of the corporate world, helping students relate theoretical concepts to practical applications. Chapter Summaries: Each chapter concludes with a concise summary, making it easier for students to review and consolidate their learning. Practical Assignments: Students are assigned practical projects that allow them to apply the knowledge gained from the book, thereby enhancing their hands-on skills. End-of-Chapter Questions: To reinforce learning, each chapter includes a set of questions designed to test the students' understanding of the material. Illustrative Case Studies: The book features illustrative case studies at the end, providing deeper insights and helping students grasp complex concepts more effectively.