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Fundamentals of Marketing is written by Dr.T.Selvam and published by Leilani Katie Publication. It's available with International Standard Book Number or ISBN identification 8197059446 (ISBN 10) and 9788197059445 (ISBN 13).
Dr.T.Selvam, Assistant Professor, Department of Commerce, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India. Dr.P.Anandhan, Assistant Professor, Department of Management Studies, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India. Mr.M.Narendar Ram, Assistant Professor, Department of Commerce, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India.