The New Managerial Economics
- William Boyes
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Know about the book -
The New Managerial Economics is written by William Boyes and published by Dreamtech Press. It's available with International Standard Book Number or ISBN identification 8177225154 (ISBN 10) and 9788177225150 (ISBN 13).
The book focuses on business strategy and the usefulness of economics to the manager. The book provides a window into the strategic workings of the modern firm businesses small and large, domestic and multinational and businesses that provide a wide array of products and services. Each chapter begins with an introductory case profiling a company. Near the end of chapter the case is reviewed enabling the students to examine the company s choices in light of underlying chapter concepts.
