Consumer Behaviour & Marketing Communication
- S. H. H. Kazmi
- S H H
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Know about the book -
Consumer Behaviour & Marketing Communication is written by S. H. H. Kazmi and published by . It's available with International Standard Book Number or ISBN identification 8174468447 (ISBN 10) and 9788174468444 (ISBN 13).
Discusses the topics of advertising and sales promotion. This book deals with the aspects of Consumer Behaviour and consists of the topics of Advertising and Marketing Communication. Containing the many Indian examples, it is of interest to the Indian students.
